Creatives unite against COVID-19!
Juliette Greindl and Tommy Onraedt are two creative collaborators who both play a major role in the world of events. They decided to combine their passions and artistic talents to create a way to support medical staff fighting the Covid-19 pandemic. Creating the new Stay Safe, Stay Creative platform has made this possible, since March 20, 2020, after the containment announcement.
OUR GOAL? TO COLLECT AS MANY DONATIONS AS POSSIBLE!
The concept began with a collection of posters for sale, designed by Tommy Onraedt, thanking all those working on the front line, whether saving lives or filling supermarket shelves. The posters raise awareness of those who risk their lives for others, and create a platform for donations. The posters are created using bright colors, and 18th and 19th century engravings printed on a 45×45 cm format. The concept has grown, and they have now launched their website with other products for sale. Their goal? A poster campaign.
Stay Safe, Stay Creative's partners enabled them to bring the concept to a wider audience. In partnership with Yannick VDC, All Music, Brussels Tonight and Silent Jill (RTL), they launched the site with the new Covid-19 collection of t-shirts and totebags, in addition to the famous posters. The ambition of the whole team is really to raise awareness of the forgotten frontline professions that are exposed to the virus every day, to help us live our lives as normally as possible.
A NATIONAL MOBILIZATION THANKS TO THE WORLD OF CULTURE!
Juliette Greindl and Tommy Onraedt have chosen to donate all proceeds to the World Health Organization (WHO). The WHO leads and collaborates on the global effort, supporting countries in the prevention, detection and response to the pandemic. Donations will be used to ensure that care is given to affected patients, to procure essential equipment such as masks, gloves and protective gear for front-line workers, to ensure that the medical profession gets all the information and training it needs to detect and treat infected patients, to develop vaccines, tests and treatments, and overall, to prevent the spread of Covid-19.
Stay Safe, Stay Creative's next objective is a national poster campaign, with the aim of generating greater awareness. Thanks to various partnerships with CosMotion, Rapid Media and Culture & Promotion, this campaign will come to fruition. The concept involves a video being shot during the development of the campaign, using the six different posters representing the
trades on the front line of Covid-19, created by Tommy Onraedt. The video will be broadcast on social networks, and thanks to mass sharing, they will be able to reach a wider audience to raise awareness.
AND THEN?
The products created by Juliette Greindl and Tommy Onraedt required a great deal of creativity and thought, from the craftsmen chosen to the colors, to the concept of receiving an object in exchange for a donation, as well as the idea of being able to offer it to a loved one whose profession is on the front line.
This explains why they decided to use portraits illustrating different professions, such as doctors, nurses, garbage collectors, salesmen, soldiers, pharmacists, scientists... the list goes on.
CosMotion, a street-marketing agency founded by Juliette Greindl, will organize nationwide distribution using an urban poster campaign. All partners, such as Rapid Media, Vision-Visu and CosMotion, will send their own CEOs to the streets alone to start the campaign, at their own expense.
They are aware of the risks and will ensure that the necessary precautions are taken.
Their priority is to raise people's awareness of the front-line professions that risk their lives every day, as well as donations to the WHO.